This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)
In today’s competitive environment of internet marketing, there’s no doubt that content is king. Content is all around you and individuals love consuming it! It should come as no surprise that content is at the hub of almost all marketing techniques, with an estimated 94% of small companies focussing their efforts on content marketing. Having said this, with nearly every businesses now directing their marketing campaigns on content, it’s becoming significantly more tricky to stick out from the crowd and make your content marketing interesting and effective.
Have you attempted content marketing but found that you’re not getting the desired outcomes? Well, you’re probably one of many organisations that are in the same boat. Don’t lose faith though, there’s no question that content marketing is among the most helpful ways of enhancing your customer base. So, here are four reasons why your content marketing might not be performing and importantly, how to fix them!
- You don’t have a strategy
Like any investment, if you don’t have a strategy and established KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any targets then you’re just aiming in the dark. For you to construct stimulating content that users will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.
Regardless if you wish to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs along with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the types of content that will work best for you.
- Your content is not unique
With the massive number of online business these days, it’s imperative that your content is distinct from others. Too many businesses will construct content without exploring the landscape and subsequently produce content that simply gets lost in the crowd. Your content should be entertaining, amusing, and most importantly, offer value to viewers by supplying solutions to typical pain-points in your niche. Alongside this, different types of content suit different communication approaches, so take into account the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or interesting text.
- You don’t advertise your content
One of the greatest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will view it if they have no idea it exists? To flourish with your content marketing, it’s vital that you promote your content through all available means, including:
Social networking sites (Facebook, Twitter, Google+, Reddit).
Adding internal links to your articles.
Pitching to influencers and bloggers in your industry.
Proposing it as a guest post to bloggers in your industry.
Providing links to your content when commenting on other blogs and forums.
- Your content is not search engine friendly.
Content represents a considerable portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a common mistake that companies will make in their content creation, in conjunction with duplicate content, using the wrong keywords, and not optimising meta tags.
Undertake some groundwork to find the most appropriate keywords that your target audience would use to find your content. In addition, use meta tags to your advantage to attract more users to your blog. Search engines always intend to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the chances of earning more high-quality, credible links from relevant businesses.
At the end of the day, there might be thousands of reasons why your content marketing isn’t offering you the desired results, however these recommendations should encompass the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your target audience, your competition, and your keywords, and design captivating content that your viewers will naturally engage with.
If you’re thinking about giving up on content marketing due to poor results, contact Internet Marketing Experts Mt Gambier who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsmtgambier.com.au