The Battle of the Brands
Your Website SEO Strategy in Mt Gambier is still very much about keywords, but there is one problem that some agencies face when they try to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will also help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year obsessing about one specific keyword that, no matter what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Mt Gambier, it would be wonderful if for anybody that searches for ‘Yamaha’ in Mt Gambier your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is really rewarding. Don’t forget – Your Website SEO Strategy is about making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Mt Gambier on 1300 595 013 or visit, www.internetmarketingexpertsMt Gambier.com.au