Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can voice their displeasure with the 140 character limit in more detail, since Twitter has formally affirmed that they have extended the character limit to 280 per Tweet!
The social networking site, which was introduced in 2006, grew dramatically to become one of the most prominent social media sites around the globe, however recent declines in growth persuaded the social media giant to make some revisions. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is widely different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that firmly defined the social networking service, Twitter disclosed on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After conducting a series of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English meanwhile, suffer from squeezed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After performing an array of tests to particular users, Twitter obtained valuable results and believed the 240 character limit would be beneficial for most users. Given that 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to ensure they didn’t need to send several messages. Moreover, users would now have the ability to effortlessly fit their feelings into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what effect will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.
Since Twitter lengthened the character limit, users have experienced a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The expanded character limit means that users will have reduced threads of conversations, because they can fit more content into a single message. Users with long threads of conversations reported that it can often be challenging to follow and respond to. Additionally, brands are enjoying the longer Tweets as it allows them to fit more intricate information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the increase of companies using social media as a channel to handle customer service issues, customers can now convey a problem in more detail on Twitter which is practical for both the customer and the business, as communication is markedly enriched. Previously, many users would have relied on other social netowrks like Facebook to report customer service issues because the character limit was too constricting.
Longer Tweets means that enterprises can amplify the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media channels if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
Whilst some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users appear to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to keep up with shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any guidance about how your company can leverage the increased character limit to your advantage on Twitter, simply get in touch with Internet Marketing Experts Mt Gambier by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsmtgambier.com.au