SEO Tactics To Abandon in 2018
In today’s demanding market of digitalisation and globalisation, it’s essential for organisations to utilise online strategies and tactics that strengthen their visibility to customers that are proactively searching for their products or services. Search Engines are without doubt the most influential programs that will influence your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a wonderful investment that will increase your exposure and conversion rates, or if used incorrectly, can hurt your rankings and visibility, thus having the opposite effect. The complication with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from five years ago may result in your website being penalised today.
Rather than exploring the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a common mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly ascertain how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the introduction of SEO, and its value as an SEO tactic has developed rather quickly ever since. Even though link building is still amongst the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links strongly as a ranking signal given that links are a public recommendation which correlates with valuable information on a website.
Aggressive link building arises where links are garnered in a fabricated way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that lots of people still believe to be effective is excessive internal links. There is a common misconception where websites that contain a large amount of links to other pages within the website will boost their SERP results. The purpose in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a significant role in SEO, so it’s important not only to identify any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most popular technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO technique that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to strengthen your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.
There’s no question that an effective SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to thrive in today’s online marketplace. If you need any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, contact Internet Marketing Experts Mt Gambier on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmtgambier.com.au