Google AdWords Management Mt Gambier – Do people really see your ads?
Google AdWords Management is a necessary part in any SEO and Marketing and advertising campaign because if you simply leave your ad alone after creating it, you will not be flexible enough to actually get the end results you are after.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically created ad, and after that leave it in the vain chance that it will create some new business for them. If you are a business in Mt Gambier (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really fundamental ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are really 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is typical AdWords, and there is AdWords express. If you are a local Mt Gambier company then chances are that you would have been urged at the start of registering AdWords to run an ad campaign through express (it assesses the size of your company from your web site and makes a suggestion) if this is the case, I really want you to try to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more precise targeting so you can reach your Mt Gambier customers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find traditional AdWords by just hunting for AdWords and following the prompts, but take note that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t have the ability to see it in the other program.
$5 will by no means see any real results– and not just since results cost more than that, but because you need to have a bigger project so as to actually see the effective aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the money slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just should think about how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people forget because they don’t know that you get metrics from a campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you inaccurate assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely upon my advice? I am actually the CEO of Internet Marketing Experts Mt Gambier, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to seek in a successful Google AdWords campaign, or want to talk to an SEO agency to increase your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsMtGambier.com.au.