SEO Advertising Mt Gambier — What will 2016 hold for local business?
SEO Advertising in Mt Gambier is an intricate task, and as we enter into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, tough. You can never ever know what is around the corner, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is particularly true for SEO. I want to try and point out to you several of the major trends that have been surfacing in 2015 throughout the Mt Gambier SEO sector and the world. From this with any luck together we can try and determine where to focus our efforts, this will be specifically beneficial if you are a local Mt Gambier business.
This is the biggest developing trend and it is going to keep boosting in importance. This means that if you are an Mt Gambier company and you are looking for local clients, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw a developing trend that local Mt Gambier searches were actually ranking higher than business with national company headquaters, or even places on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are quickly growing overseas and are starting to emerge in Australia and it won’t be long before they gain interest in Mt Gambier.
Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other fast ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Mt Gambier business. 1– you ought to be observing growing trends, and ensure you have the capacity to actually let people pay– for example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore instantly into their wallets.
Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are generally other ways of getting deals to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Mt Gambier store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s a clever promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for avantgarde ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how individuals can keep reinventing ways to get their business out there, and the same might be done for your local company in Mt Gambier. Be creative and even look into what people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to combine a related idea into you own strategy.
My last pieces of parting advice– and these are things that you can possibly do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Mt Gambier level, and also boost your authority and possibly even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will possibly discover that the future actually looks great for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Mt Gambier businesses, so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to increase your SEO efforts, then contact Internet Marketing Experts Mt Gambier on 1300 595 013 or visit, www.internetmarketingexpertsMtGambier.com.au