Online Marketing (Page 2)

Top SEO Trends In 2018

 

Online visibility is a critical aspect to any businesses strategy, however the digital environment is in a consistent state of change so it’s paramount to stay on top of these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates each year, with many of them merely modifying their secretive search ranking algorithm. With Google being such a dominant force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for companies to enhance their website traffic, customer engagement, and ultimately their earnings.

User behaviour is evolving rapidly with new technology, so Google must track these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must remain on top of the changing trends in SEO. In reality, using out-of-date SEO strategies can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll take a look at the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now wanting to use voice searches rather than standard keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current growth in voice searches continues at the same pace, virtually half of all online searches will be conducted via speech by the year 2020!

What this indicates for websites is that they should start combining more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an outstanding strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In truth, Google has built an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques like link building will still be effective in 2018, there are other developing trends that Google is addressing in the future which may substantially transform the practice of SEO. It’s clear that SEO is already shifting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, speak with Internet Marketing Experts Mt Gambier on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsmtgambier.com.au

 

Social Media Marketing – Say More On Twitter

 

The day has finally come where Twitter users can voice their displeasure with the 140 character limit in more detail, since Twitter has formally affirmed that they have extended the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew dramatically to become one of the most prominent social media sites around the globe, however recent declines in growth persuaded the social media giant to make some revisions. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is widely different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that firmly defined the social networking service, Twitter disclosed on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After conducting a series of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English meanwhile, suffer from squeezed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After performing an array of tests to particular users, Twitter obtained valuable results and believed the 240 character limit would be beneficial for most users. Given that 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to ensure they didn’t need to send several messages. Moreover, users would now have the ability to effortlessly fit their feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have experienced a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The expanded character limit means that users will have reduced threads of conversations, because they can fit more content into a single message. Users with long threads of conversations reported that it can often be challenging to follow and respond to. Additionally, brands are enjoying the longer Tweets as it allows them to fit more intricate information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the increase of companies using social media as a channel to handle customer service issues, customers can now convey a problem in more detail on Twitter which is practical for both the customer and the business, as communication is markedly enriched. Previously, many users would have relied on other social netowrks like Facebook to report customer service issues because the character limit was too constricting.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media channels if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

Whilst some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users appear to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to keep up with shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any guidance about how your company can leverage the increased character limit to your advantage on Twitter, simply get in touch with Internet Marketing Experts Mt Gambier by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsmtgambier.com.au

 

Why You Should Have A WordPress Site

 

So, you’ve got a terrific business idea and you’ve decided you’re going to produce and publish your own website. Well, as you possibly know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from novices to specialists. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is highly easy to use so you don’t need to be an expert HTML coder to create an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any type of website you desire. WordPress is also open source which means that the source code is obtainable for anybody to modify, edit and create different themes and plugins with an array of features and publish these to the community. At the moment, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or concerns about anything WordPress related, there are essentially thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will systematically alter the appearance of your website to suit. WordPress also lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is extremely important so naturally WordPress has high security standards. Approximately one-quarter of websites are developed on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Always remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only download legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of excellent features that simply make it the best website platform on the market today. Although there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is highly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Mt Gambier on 1300 595 013 or visit their website: http://internetmarketingexpertsmtgambier.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales representative for a variety of tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are great because they substantially reduce the workload for a sales representative, nonetheless nowadays, everyone can identify with discovering various sorts of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and initiative in generating convincing email sequences that actually sell their product. Building convincing email sequences is both a science and an art, and if done skillfully, can produce terrific results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to create a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will find so if it’s not appealing enough, they just won’t open it. Needless to say, the subject lines of an email are paramount when it comes to conversion rates. Here are several statistics which emphasises their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Almost 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4-7 words in the subject line.

 

The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, high-quality subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you must give your recipients a good reason to keep reading the email. So, start your email with some information they can relate to, like company news or their response to an event via Facebook or an online article, and then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently assisted another business with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s critical that you get to the point immediately and keep the content focused on the requirements of your prospect.

 

Tip 3 – Throw out the bland ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure that you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also include your value propositions, and supplementary information that is useful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.

 

The value of generating effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you must consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can assist you. Contact the team at Internet Marketing Experts Mt Gambier today on 1300 595 013 or visit their website: http://internetmarketingexpertsmtgambier.com.au.

 

How To Recover From A Social Media Blunder

There’s no question that social media is a sizeable element of internet marketing strategies for many companies. Having over one billion active users on Facebook alone generates huge opportunities for business in a variety of different ways. Clearly, advertising is the biggest opportunity for businesses, but there’s also a fantastic opportunity for businesses to interact with their customers on a personal level via various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be heaps of social media blunders when businesses address customer’s feedback online.

 

The difficulty here is that anything that you post on the internet, stays on the internet, so it’s necessary that a sufficient amount of time is invested in delivering accurate and appropriate responses to customers via social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t governed properly, they can seriously tarnish a brand’s image and can even put a business into crisis mode in just a couple of minutes. So here’s a brief outline of how your company can recover from social media fails with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When innocent social media fails transpire, making a joke of the blunder by using some quick wit is one of the best antidotes. A lot of the time, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a simple blunder into higher exposure and a wider target market, all from a basic mistake!

 

React immediately

 

Regardless of the type of social media fail, the quicker you react, the better your end result will be. In today’s online world, controversial news spreads like wildfire, so it’s critical that you confess your blunder, genuinely apologise then accurately state the next steps you will be taking to remedy the situation. Simply ignoring the error can have harmful consequences and the longer it takes you to respond, the more momentum your social media fail will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to deal with the situation. There’s no point arguing with your customers if you’re the one who has made the mistake! If you blatantly lie about how long it will take for your servers to be back online or how long before new stock arrives, it’s only going to harm your brand and reputation by further frustrating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! Nowadays, honesty is refreshing and lies only compound which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as usual. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll have to put procedures in place to decrease the likelihood of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some scenarios, you may identify ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another company’s social media fail to talk about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the numerous opportunities it presents. Having the opportunity to communicate with your customers on a personal level is remarkable, and you must be prepared for social media fails because they will occur at some point or another. This article features some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, speak to digital marketing specialists who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Mt Gambier on 1300 595 013 or visit their website: http://internetmarketingexpertsmtgambier.com.au