There is a variety of online marketing tools that can benefit websites in strengthening their traffic, conversion rates, and brand awareness. Among the best internet marketing approaches is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Whilst SEO has proved to be very effective, it takes a good quantity of knowledge, time, and money to see fruition.
But what if you want to see results instantly? Regardless of whether your website has just been published or you’re a small business that simply can’t compete with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an impressive tool that can assist you by positioning your advertising campaigns in front of users who are proactively looking for your products or services.
Essentially, PPC is an advertising model used to raise traffic to websites. Website owners produce ad campaigns with specific targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The advantages that many websites acquire from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your organisation.
Among the top benefits of PPC advertising is the opportunity to evaluate and track your results in real-time. Regardless if you set your daily budget to $5 or $50, there are a wide range of high level performance indicators that can be measured, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to simply evaluate the overall performance of their campaigns and quickly make adjustments where required to maximise performance. Unlike other advertising mediums, PPC gives you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising objectives.
PPC allows any kind of business to start their advertising efforts quickly and easily, without creating too much risk with the capacity to specify a maximum daily budget. Although SEO is a very successful strategy, it typically takes many months to notice results so if you’re a new company that needs to grow traffic and brand awareness quickly, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by exhibiting ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, location, interests, and the times and days you intend to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then analyse the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers often take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target audience.
Having the opportunity to export the results of an advertising campaign and examine specific metrics provides websites with valuable data which could be used in other marketing avenues. In addition to this, websites can quickly discover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which substantially assists in their SEO initiatives. PPC also makes it possible for websites to explore data about their comptetition by using third party tools like SpyFy and KeywordSpy, allowing them to establish a profile of their competition and what market share is obtainable.
As you can see, PPC is a compelling marketing tool that is suitable for all kinds of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results provides invaluable feedback to bolster future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any assistance in crafting your PPC ad campaigns, call Internet Marketing Experts Mt Gambier on 1300 595 013, or visit our website for additional information: Digital Marketing Mount Gambier