Online Marketing

Top Advantages of Pay-Per-Click Advertising

There is a variety of online marketing tools that can benefit websites in strengthening their traffic, conversion rates, and brand awareness. Among the best internet marketing approaches is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Whilst SEO has proved to be very effective, it takes a good quantity of knowledge, time, and money to see fruition.

 

But what if you want to see results instantly? Regardless of whether your website has just been published or you’re a small business that simply can’t compete with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an impressive tool that can assist you by positioning your advertising campaigns in front of users who are proactively looking for your products or services.

 

Essentially, PPC is an advertising model used to raise traffic to websites. Website owners produce ad campaigns with specific targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The advantages that many websites acquire from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your organisation.

Measurable Results

Among the top benefits of PPC advertising is the opportunity to evaluate and track your results in real-time. Regardless if you set your daily budget to $5 or $50, there are a wide range of high level performance indicators that can be measured, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to simply evaluate the overall performance of their campaigns and quickly make adjustments where required to maximise performance. Unlike other advertising mediums, PPC gives you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising objectives.

Fast Entry

PPC allows any kind of business to start their advertising efforts quickly and easily, without creating too much risk with the capacity to specify a maximum daily budget. Although SEO is a very successful strategy, it typically takes many months to notice results so if you’re a new company that needs to grow traffic and brand awareness quickly, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by exhibiting ads at the top of SERP listings.

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, location, interests, and the times and days you intend to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then analyse the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers often take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target audience.

Valuable Data

Having the opportunity to export the results of an advertising campaign and examine specific metrics provides websites with valuable data which could be used in other marketing avenues. In addition to this, websites can quickly discover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which substantially assists in their SEO initiatives. PPC also makes it possible for websites to explore data about their comptetition by using third party tools like SpyFy and KeywordSpy, allowing them to establish a profile of their competition and what market share is obtainable.

As you can see, PPC is a compelling marketing tool that is suitable for all kinds of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results provides invaluable feedback to bolster future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

If you need any assistance in crafting your PPC ad campaigns, call Internet Marketing Experts Mt Gambier on 1300 595 013, or visit our website for additional information: Digital Marketing Mount Gambier

 

This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)

In today’s competitive environment of internet marketing, there’s no doubt that content is king. Content is all around you and individuals love consuming it! It should come as no surprise that content is at the hub of almost all marketing techniques, with an estimated 94% of small companies focussing their efforts on content marketing. Having said this, with nearly every businesses now directing their marketing campaigns on content, it’s becoming significantly more tricky to stick out from the crowd and make your content marketing interesting and effective.

 

Have you attempted content marketing but found that you’re not getting the desired outcomes? Well, you’re probably one of many organisations that are in the same boat. Don’t lose faith though, there’s no question that content marketing is among the most helpful ways of enhancing your customer base. So, here are four reasons why your content marketing might not be performing and importantly, how to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and established KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any targets then you’re just aiming in the dark. For you to construct stimulating content that users will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.

 

Regardless if you wish to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs along with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not unique

 

With the massive number of online business these days, it’s imperative that your content is distinct from others. Too many businesses will construct content without exploring the landscape and subsequently produce content that simply gets lost in the crowd. Your content should be entertaining, amusing, and most importantly, offer value to viewers by supplying solutions to typical pain-points in your niche. Alongside this, different types of content suit different communication approaches, so take into account the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or interesting text.

 

  1. You don’t advertise your content

 

One of the greatest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will view it if they have no idea it exists? To flourish with your content marketing, it’s vital that you promote your content through all available means, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your industry.

Proposing it as a guest post to bloggers in your industry.

Providing links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content represents a considerable portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a common mistake that companies will make in their content creation, in conjunction with duplicate content, using the wrong keywords, and not optimising meta tags.

 

Undertake some groundwork to find the most appropriate keywords that your target audience would use to find your content. In addition, use meta tags to your advantage to attract more users to your blog. Search engines always intend to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the chances of earning more high-quality, credible links from relevant businesses.

 

At the end of the day, there might be thousands of reasons why your content marketing isn’t offering you the desired results, however these recommendations should encompass the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your target audience, your competition, and your keywords, and design captivating content that your viewers will naturally engage with.

 

If you’re thinking about giving up on content marketing due to poor results, contact Internet Marketing Experts Mt Gambier who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsmtgambier.com.au

 

SEO Tactics To Abandon in 2018

In today’s demanding market of digitalisation and globalisation, it’s essential for organisations to utilise online strategies and tactics that strengthen their visibility to customers that are proactively searching for their products or services. Search Engines are without doubt the most influential programs that will influence your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a wonderful investment that will increase your exposure and conversion rates, or if used incorrectly, can hurt your rankings and visibility, thus having the opposite effect. The complication with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from five years ago may result in your website being penalised today.

 

Rather than exploring the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a common mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly ascertain how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the introduction of SEO, and its value as an SEO tactic has developed rather quickly ever since. Even though link building is still amongst the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links strongly as a ranking signal given that links are a public recommendation which correlates with valuable information on a website.

 

Aggressive link building arises where links are garnered in a fabricated way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that lots of people still believe to be effective is excessive internal links. There is a common misconception where websites that contain a large amount of links to other pages within the website will boost their SERP results. The purpose in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a significant role in SEO, so it’s important not only to identify any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most popular technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO technique that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to strengthen your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no question that an effective SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to thrive in today’s online marketplace. If you need any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, contact Internet Marketing Experts Mt Gambier on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmtgambier.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social networking and want to learn the fundamentals of one of the best platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where somewhere around 330 million users interact with each other through short messages of up 280 characters. Today there’s over 6,000 tweets being sent through cyberspace every second, ranging from basic text messages to gifs, memes, images, videos, and even more. Twitter is one of the most celebrated social networking sites and is very different to other social media giants like Instagram and Facebook.

Twitter is a platform where people publish a multitude of information; from news, jokes, politics, or just universal thoughts about odd topics! In place of having a circle of friends like Facebook, Twitter is built upon followers (not specifically friends) so not only can you connect with friends, but also your favourite journalists, sport stars, and politicians as well. Anything you submit on Twitter is accessible publicly for anyone to see, but don’t panic, you can easily change your preferences to private if you wish to.

 

The first step in learning Twitter is to understand the basic terms and lingo used. The following lists the most popular vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a practical way to engage with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either select to accept DM’s from all users or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or go to www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be altered as regularly as you want. Pick a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve typed in your telephone number for verification purposes, selected an avatar, and created a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twitterverse

As discussed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re an admirer. Once you’ve registered, Twitter will provide a basic type of setup wizard to help you start, like suggesting some people that you might want to follow. You can grant Twitter permission to surf your contacts list to find any of your friends that are already using Twitter. Following friends and other users is really easy, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow depending upon the kinds of users you’re currently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – an entire range of different media that can be uploaded through your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the current trends, be the first to watch viral posts, and socialise with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place organically, so why join the Twittersphere today? If you need any assistance with getting started on Twitter, simply speak to Internet Marketing Experts Mt Gambier on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsmtgambier.com.au

 

What Are The Leading Organic SEO Ranking Aspects For A Website?

 

If you’ve just built your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most powerful marketing tools because it allows you to get your message in front of interested consumers that are directly seeking your services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s incredibly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can concentrate on the most influential variables that will have the best effect on your SERP listings.

It is essential to recognise that the weight of each variable changes as time passes, so Google will place more emphasis on particular variables based on user behaviour and how Google feels it can maximise the user experience. With this being said, many of the leading organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is put on content because Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so creating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value over time as Google looks for new ways to evaluate websites, but for the time being, link building is still the best indication of relevance and reliability.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a significant shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical factors that will noticeably alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Equally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continuously evolving, meaning that SEO techniques are continuously changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Attempting to focus on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Mt Gambier by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmtgambier.com.au