Marketing (Page 2)

Mt Gambier SEO Experts – Google is constantly changing are you?

Bob Confused About Online Options

If you live in the Mt Gambier area and are trying to get your head around what you need to do to get more traffic to your website then consider this;  internet marketing is difficult enough without the constant updates by Google, Bing or Yahoo. In fact they are moving the goal posts almost daily.  At Internet Marketing Experts Mt Gambier we understand this and are constantly making the small adjustments in order for our clients to succeed online.  Our work is made easier by the fact that we know what our clients’ endgame is.

In the past, SEO, or Search Engine Optimisation, referred to a series of strategic approaches that you would take to make your site number one in the search engines such as Google, Yahoo and Bing.

As a website owner you need to make sure your SEO company is keeping up with these changes or otherwise you will find that your website will slip further down the page.  The role of a good SEO company in Mt Gambier,or anywhere in Australia for that matter,has become increasingly complex asthe way that people search has become more complex and more localised.

If you looked at an SEO plan in the past it would have been a fairly straight-forward process.  You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and centre your content on the core principle you wanted to promote.

In 2015 however, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean you need have logical and clear-cut tactics working for you.  To compete successfully you need an SEO campaign that aims to balance the elements of links, content, social media and keywords. This includes, but is not limited to, unique content that draws interest, quality and trusted links, an active social media presence and above all, a clear understanding of your target audience and what they wish to see, not only find your site, but to engage with it.

If you feel like your SEO agency is slipping behind or is out of date then consider changing since it will cost you in the long term.  If you would like a no obligation free consultation then give Internet Marketing Experts Mt Gambier a call today on 1300 595 013 or visit our website here www.internetmarketingexpertsmtgambier.com.au

Know your customers and you know your Mt Gambier business

Customer Profiles are a way to envision and understand your ideal Mt Gambier customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you.  With Internet Marketing Experts Mt Gambier we can help you to determine who your customers are then you will know how to sell your products or services to them.  Through this approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process and how to target them using SEO, internet marketing and digital marketing practices.

Know Your Customer Blog Image 2

As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time

  • What they value:
    • Brands they might value.
    • Benefits that are key considerations in the buying process.
    • How they might view the competition.
    • What aspects of your product would they value.
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?
  • Language:
    • What language or ways do they communicate these issues.

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to better target them using digital marketing and SEO. Learn more by contacting the team at Internet Marketing Experts Mt Gambier.