Online visibility is a critical aspect to any businesses strategy, however the digital environment is in a consistent state of change so it’s paramount to stay on top of these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates each year, with many of them merely modifying their secretive search ranking algorithm. With Google being such a dominant force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for companies to enhance their website traffic, customer engagement, and ultimately their earnings.
User behaviour is evolving rapidly with new technology, so Google must track these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must remain on top of the changing trends in SEO. In reality, using out-of-date SEO strategies can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll take a look at the top SEO trends to bear in mind for your website in 2018.
A number of users are now wanting to use voice searches rather than standard keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current growth in voice searches continues at the same pace, virtually half of all online searches will be conducted via speech by the year 2020!
What this indicates for websites is that they should start combining more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a valued tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an outstanding strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches via mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In truth, Google has built an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst customary SEO techniques like link building will still be effective in 2018, there are other developing trends that Google is addressing in the future which may substantially transform the practice of SEO. It’s clear that SEO is already shifting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.
If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, speak with Internet Marketing Experts Mt Gambier on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsmtgambier.com.au