If you’ve just built your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most powerful marketing tools because it allows you to get your message in front of interested consumers that are directly seeking your services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s incredibly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can concentrate on the most influential variables that will have the best effect on your SERP listings.
It is essential to recognise that the weight of each variable changes as time passes, so Google will place more emphasis on particular variables based on user behaviour and how Google feels it can maximise the user experience. With this being said, many of the leading organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great priority is put on content because Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so creating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value over time as Google looks for new ways to evaluate websites, but for the time being, link building is still the best indication of relevance and reliability.
- Mobile Optimisation
With more users now browsing from mobile devices than desktops, there has been a significant shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are numerous other technical factors that will noticeably alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Equally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continuously evolving, meaning that SEO techniques are continuously changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Attempting to focus on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any assistance in ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Mt Gambier by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsmtgambier.com.au