An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online world, it’s pivotal that businesses Google’s best practices to ensure they remain competitive in their respective online markets. With Google being the most powerful and influential company on the web, it’s fundamental for them to keep up with all the threats and opportunities that the internet creates. For that reason, Google releases a myriad of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is necessary though, is that all online companies that use Google-related services (literally every online enterprise), understand meaningful changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers need to be versatile and accustom to new Google updates as quickly as possible to make certain they aren’t adversely affected by these new releases.
The biggest Google update that has recently impacted online companies relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by nearly 50% of all online users, so it’s remarkably important that online businesses implement the necessary changes as quickly as possible if they intend to reduce any negative results.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is held in a plain text file), they are at risk of phishing sites that can potentially steal this information from buyers that wrongly believe they are providing their personal information to a trustworthy business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will clearly affect millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of succumbing to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online companies that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being distributed between their clients and their web server by integrating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web given that it will be incredibly difficult for phishing sites to copy the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become required, so if you need any assistance in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Mt Gambier by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsmtgambier.com.au