Top Tips For The best Email Sequences
Having worked as a sales representative for a variety of tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are great because they substantially reduce the workload for a sales representative, nonetheless nowadays, everyone can identify with discovering various sorts of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and initiative in generating convincing email sequences that actually sell their product. Building convincing email sequences is both a science and an art, and if done skillfully, can produce terrific results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will find so if it’s not appealing enough, they just won’t open it. Needless to say, the subject lines of an email are paramount when it comes to conversion rates. Here are several statistics which emphasises their importance:
One-third of email recipients will open an email based entirely on the subject line
Almost 70% of email recipients will ascertain if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4-7 words in the subject line.
The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, high-quality subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you must give your recipients a good reason to keep reading the email. So, start your email with some information they can relate to, like company news or their response to an event via Facebook or an online article, and then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently assisted another business with [positive benefit]. Is this something that would be helpful for [company name]?
It’s critical that you get to the point immediately and keep the content focused on the requirements of your prospect.
Tip 3 – Throw out the bland ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure that you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also include your value propositions, and supplementary information that is useful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.
The value of generating effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you must consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can assist you. Contact the team at Internet Marketing Experts Mt Gambier today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmtgambier.com.au.