An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with magnificent powers. Understanding exactly how SEO works and all the various ways to improve your website’s SEO score can be extremely challenging and time-consuming. Nevertheless, it is a crucial aspect of any internet marketing plan and will virtually make or break a firm in some sectors. Many industry experts consider SEO to be among the most powerful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visits and income.
It’s difficult to keep up to date with SEO best practices and standards since they change quite often, so it’s encouraged that you seek specialist advice regarding your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target market. Updating your content routinely is also important so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always very good for SEO because new content is routinely being added and search engines love discovering new content and will increase your rankings if this happens frequently.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the specific webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the relevant information they’re looking for. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are important in optimising your web pages for SEO.
Meta descriptions are essentially brief descriptions of the content of the web page. Even though meta descriptions don’t exclusively influence ranking algorithms, they are still critical as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully portrays the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can probably identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve created your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to be concerned with it!
Alternatively, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Mt Gambier on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmtgambier.com.au