Top Advantages of Pay-Per-Click Advertising

There is a variety of online marketing tools that can benefit websites in strengthening their traffic, conversion rates, and brand awareness. Among the best internet marketing approaches is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Whilst […]

This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)

In today’s competitive environment of internet marketing, there’s no doubt that content is king. Content is all around you and individuals love consuming it! It should come as no surprise that content is at the hub of almost all marketing techniques, with an estimated 94% of small companies focussing their efforts on content marketing. Having […]

SEO Tactics To Abandon in 2018

In today’s demanding market of digitalisation and globalisation, it’s essential for organisations to utilise online strategies and tactics that strengthen their visibility to customers that are proactively searching for their products or services. Search Engines are without doubt the most influential programs that will influence your online visibility, and therefore your website traffic, conversion rates, […]